How to Write the Management Overview
The management overview section builds readers’ confidence in your ability to execute all of the other aspects of your plan. For a home-based business with one employee, this section of the plan may be less than a page long and simply include a summary of your educational background and major professional accomplishments. For larger companies, the management section may contain brief summaries of the expertise and professional roles of the entire management team, key strategic partners, consultants, and perhaps even members of the board of advisors.
Depending upon your audience, you may want to go into even greater detail and offer insights into managers’ community service involvement and reasons for working with the company. You may also discuss anticipated management needs brought on by future growth.
Table of Contents
Typical Management Overview Content
- Key managers
- Consultants and advisors
- Strategic partners
- Board members
- Future management needs
What You Need to Get Started
- Résumés or biographies of managers, consultants, advisors, and board members
- Organizational charts
- Staffing plans
Management Overview Tips
- Focus on stars: Be sure to feature any managers, consultants, or advisors who have positive name recognition and impressive work experience. Being associated with successful professionals and companies can do much to boost your credibility.
- Outsource: If you’re a smaller enterprise and don’t have the capital to hire full-time workers, describe your use of independent contractors and outside consultants to demonstrate how you plan to fill expertise and staffing gaps.
- Look ahead: While your business plan necessarily includes information about your current operations and past accomplishments, take care to anticipate future needs as well. In the management section, devote some space to a discussion of the additional managers you hope to bring on when the company expands.