The main body of your business plan should present a compelling and coherent story about your company. The appendix is the place for supplementary information that would…
The financial overview section of the business plan can cause great anxiety in small business owners—particularly when a company is in the start-up phase, as it’s hard…
The management overview section builds readers’ confidence in your ability to execute all of the other aspects of your plan. For a home-based business with one employee,…
The operations plan delves into the nuts and bolts of putting your company’s vision into action. It summarizes your approach to routine—but critical—matters ranging from inventory tracking…
The sales and marketing plan should connect the dots between the product that you described in the company overview and the target market that you defined in…
The competitive analysis portion of your business plan gives an in-depth look at the companies within your industry that currently compete with you for business or could…
The market analysis section presents a portrait of the people and organizations that currently buy your company’s products and services, and those you would like to attract…
The company overview section of your plan sets forth basic details about the structure and objectives of your enterprise. It lets readers know whether you’re a service…
It’s tempting just to jump right in and start writing out your thoughts and plans for your business, but you’ll save yourself a lot of…
A business plan explains what your business sells (or intends to sell), how your business sells it, and why. At the same time, it describes future goals…