Business writing is about communicating a message to achieve a desired result, whether you’re setting up a meeting or winning a new client account. What…
Just do it. Share a Kodak Moment. For everything else, there’s MasterCard. These are just some of the best and most memorable advertising copy in…
A press release, in simplest terms, is used to convey relevant information for dissemination to the public. It could be used to announce an event…
The success of every company is not only attributed to its management, its employees, or its products. If you really think about it, the success…
Elevator speech is actually a marketing idea in which a person’s ability to make an effective sales talk is put to test. The concept of…
The success of your sales career depends on the effort you exert on your job as well as the strategies you employ to reach your…
There are several objectives in writing a business case study. One is to support researches conducted on the value of certain products in the market.…
Advertising is probably one of the most lucrative businesses out there. Think about it. All businesses, be it fashion, food, or services need to advertise…
The thank you note sent to a client is one of the oldest sales tricks in the book. It will not only strengthen your bond…
For a sales representative that normally peddles products to companies and businesses, closing a deal or a sale can be a gruesome task to accomplish,…