A press release, in simplest terms, is used to convey relevant information for dissemination to the public. It could be used to announce an event…
In Sales and Marketing, you need to be very creative to make sure that you get your message across, be it your sales team or…
The success of every company is not only attributed to its management, its employees, or its products. If you really think about it, the success…
What is a brand? A brand means many things to different people. Their perception of a brand is their own mental picture of it. It…
Because of the high cost of cars today, most people want to make sure that their vehicles last as long as possible. One of the…
Elevator speech is actually a marketing idea in which a person’s ability to make an effective sales talk is put to test. The concept of…
The success of your sales career depends on the effort you exert on your job as well as the strategies you employ to reach your…
There are several objectives in writing a business case study. One is to support researches conducted on the value of certain products in the market.…
Advertising is probably one of the most lucrative businesses out there. Think about it. All businesses, be it fashion, food, or services need to advertise…
The thank you note sent to a client is one of the oldest sales tricks in the book. It will not only strengthen your bond…