The competitive analysis portion of your business plan gives an in-depth look at the companies within your industry that currently compete with you for business or could…
The market analysis section presents a portrait of the people and organizations that currently buy your company’s products and services, and those you would like to attract…
The company overview section of your plan sets forth basic details about the structure and objectives of your enterprise. It lets readers know whether you’re a service…
It’s tempting just to jump right in and start writing out your thoughts and plans for your business, but you’ll save yourself a lot of…
A business plan explains what your business sells (or intends to sell), how your business sells it, and why. At the same time, it describes future goals…
Business writing is about communicating a message to achieve a desired result, whether you’re setting up a meeting or winning a new client account. What…
Work isn’t restricted to the office: business takes place in a variety of social settings, from lunch meetings to baseball games. To thrive in business,…
Clear, concise, easy-to-understand writing is essential to success in business. Your writing also creates a permanent record of your work, which other people (such as…
Good verbal communication skills are vital for dealing with bosses, colleagues, employees, and clients. Speaking eloquently, clearly, concisely, and politely will set you apart from…
Just do it. Share a Kodak Moment. For everything else, there’s MasterCard. These are just some of the best and most memorable advertising copy in…